Who determines the market price of gold?

Supply and demand. In this sense, the scarcer gold is on the market, the more buyers are willing to pay to have it. Inversely, when supply increases, price goes down because buyers have more to choose from. Considering the scant reserves remaining globally and the complexity of their extraction, gold is a safe haven. So, in recent decades, given that supply is low, the value of gold has increased considerably and buyers are prepared to shell out large sums to obtain gold. Recovery is an excellent way to have access to gold, contrary to extraction, which is limited and requires enormous efforts and resources.

Various factors contribute to fluctuation in its price: changes in stock remaining in global bank reserves and the state of mining reserves themselves, demand from various countries for use in electronics, electricity, and goldsmithing, production volumes and cost, speculations on the market based on monetary uncertainties, etc.